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At the SAPphire 2018 conference, SAP’s main worldwide event for all customers and partners,  held in early June in Orlando, Florida, Bill McDermott, SAP CEO, promised a new offering, C/4 Hana, to provide marketing and sales companies a “360 degree view of the actual customer,” to improve sales effectiveness. He also announced a solution for managing data from different sources. Joachim Paulini, Lead Architect for Snow Optimizer for SAP® Software, examines these announcements and how SAP is seeking to differentiate itself.

Please read full blog here:

SAP positions itself to dominate the CRM market | Snow Software 


Snow for SAP Forum

Posted by Myrja.Schumacher Employee Jun 21, 2018

Snow for SAP Forum


Do you lack visibility of who is using your SAP systems? Are you at risk of Indirect/Digital Access fines?

Join world leading SAP® experts from akquinet, Deloitte, Jentzsch IT, smart Compliance and Snow Software for our exclusive two-day Forum, that offers solutions to the prominent issues facing the SAP community today. 

Presentations, round table discussions and customer stories will provide insights on topics such as SAP licensing, auditing and contract negotiation, Indirect/Digital Access, GDPR for SAP, and the new Digital Access licensing models.

This forum also provides exclusive opportunities for networking with our industry experts to informally discuss your issues and see how our solutions can significantly augment visibility and control over your SAP license investment and identify ways to save millions of dollars of unnecessary cost.


11 - 12 July 2018 – 11:00am CEST

NRV Clubhaus, Schöne Aussicht 37, 22085, Hamburg, Germany



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Event free of charge / Hotel accomodation and travek at your expense