At the SAPphire 2018 conference, SAP’s main worldwide event for all customers and partners, held in early June in Orlando, Florida,Bill McDermott, SAP CEO, promised a new offering, C/4 Hana, to provide marketing and sales companies a “360 degree view of the actual customer,” to improve sales effectiveness. He also announced a solution for managing data from different sources. Joachim Paulini, Lead Architect for Snow Optimizer for SAP® Software, examines these announcements and how SAP is seeking to differentiate itself.
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