Myrja.Schumacher

SAP POSITIONS ITSELF TO DOMINATE THE CRM MARKET

Blog Post created by Myrja.Schumacher Employee on Jun 25, 2018

At the SAPphire 2018 conference, SAP’s main worldwide event for all customers and partners,  held in early June in Orlando, Florida, Bill McDermott, SAP CEO, promised a new offering, C/4 Hana, to provide marketing and sales companies a “360 degree view of the actual customer,” to improve sales effectiveness. He also announced a solution for managing data from different sources. Joachim Paulini, Lead Architect for Snow Optimizer for SAP® Software, examines these announcements and how SAP is seeking to differentiate itself.

Please read full blog here:

SAP positions itself to dominate the CRM market | Snow Software 

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