At the SAPphire 2018 conference, SAP’s main worldwide event for all customers and partners, held in early June in Orlando, Florida, Bill McDermott, SAP CEO, promised a new offering, C/4 Hana, to provide marketing and sales companies a “360 degree view of the actual customer,” to improve sales effectiveness. He also announced a solution for managing data from different sources. Joachim Paulini, Lead Architect for Snow Optimizer for SAP® Software, examines these announcements and how SAP is seeking to differentiate itself.
Please read full blog here:
SAP positions itself to dominate the CRM market | Snow Software