Snow Appoints Chief Revenue Officer
Ken Schock to focus on all global revenue functions
Austin, Texas. October 4, 2018. Snow Software (Snow), the global leader in Software Asset Management and Cloud Spend Management solutions today announced the appointment of Ken Schock to its executive leadership team as Chief Revenue Officer. In this capacity, Schock will focus on all revenue functions, including Sales, Presales, Partners, Sales Operations & Enablement, and Renewals.
Schock brings to Snow a thirty-year career that spans senior sales and sales leadership positions at industry-leading firms like HP, BMC, and VMware. Most recently, he was Vice President of Sales for North America Strategic and Public Sector at Cloudera, and prior to that was a senior sales leader at Splunk. During his tenure the businesses achieved and exceeded significant revenue milestones. In both roles he led teams that built and managed relationships with multinational customers.
Announcing Schock’s appointment, Vishal Rao, President & COO, Snow Software said, “I’m thrilled to have Ken join the Snow team. His experience and passion for building high performing and customer-oriented sales teams will be key ingredients to help us win the enterprise and lead in cloud.”
Schock commented, “It’s an incredible opportunity to join a company that has tremendous momentum, with proven market-leading products and a passionate partner and customer community. I’m looking forward to contributing to the team as we take the business through the next phase of growth.”
It’s been just over three months since we launched the Snow Ideas board and it’s time to update you with some progress. First, I’d like to thank all of you for giving your time to either suggest an idea or vote on an idea that you’d like to see developed.
As of today, we have had 289 contributed ideas and we have looked at every one and have now changed status on quite a number. One common theme that we have seen is that many of you are have submitted suggestions particularly around Snow’s reporting – enhancing existing reports, adding new reports and looking at introducing a new more dynamic reporting capability. As a result, reporting shall be an area that we will bring in as a focus over the coming months.
Having changed the status on several ideas, I’d like to explain each of the different levels:
QUALIFIED – Ideas such as: 'Sharing Snowboards' and others that are related to introducing more community driven values are just a few of the dozen suggestions that are in line with our product strategy. We are looking to add these to the Snow Roadmap’s future features and functionality.
UNDER REVIEW – We are currently determining ideas like ‘Application minor version numbers displayed in SLM’, ‘Active vs Inactive License’ and ‘Report criteria should contain all columns that can be displayed in a SLM report’ and look at how they might be added into future product. We’ll be reaching out to Snow Globe members to further research and gauge the applicability of these suggestions into Snow products.
IN DEVELOPMENT – Great minds think alike! Of the half dozen or so ideas that were suggested, you’ll be pleased to learn that we are committed to introduce these features to future product. Examples include: ‘Identify software vulnerabilities’, Reporting applications with GDPR risk and type of risks’ and ‘Exclude from compliance’.
IMPLEMENTED – this is what it says on the tin. Functionality such as Connnectors for ServiceNow, TopDesk and RemedyForce has already been developed and brought to market.
So please do keep on adding your ideas and actively promote them amongst your peers. Unfortunately, not every idea will be adopted, but the more your peers vote for your ideas, the more likely it is that we’ll take notice and consider them for inclusion in our future roadmap.
Downstream, the Ideas Board will be updated to show ideas that are currently top priority and being worked by the engineering teams at Snow.
I’ll be updating you with more progress next month. Watch this space…
Fueled by customer success across thousands of businesses and analyst recognition, Snow plots the path to helping businesses tackle the challenges of Digital Transformation in the Cloud
Stockholm, Sweden, September 20, 2018: Snow Software (Snow), the global leader in Software Asset Management (SAM) and Cloud Spend Management solutions, today announced that it had crossed $100 million in global revenue. This growth has been driven by thousands of the world’s leading brands tapping Snow to better manage and optimize their software and cloud investments, and deliver the maximum business impact. We believe this momentum has been recognized through both customer and industry analyst recognition. Snow was recently recognized by customers by being named a 2018 Gartner Peer Insights Customers’ Choice for Software Asset Management Tools and was also positioned by analysts as a Leader in Gartner’s inaugural Magic Quadrant for Software Asset Management Tools.
Total spend in public cloud services end-user spending, including Software as a Service (SaaS) and Infrastructure as a Service (IaaS), is forecasted to grow at 17% per year through 2022, according to Gartner’s Forecast: Public Cloud Services, Worldwide, 2016-2022, 2Q18 Update. Unlike on-premise software, most purchasing and use decisions for cloud are made within business teams, while IT retains accountability for risk and governance as well as overall spend for the business. This puts the IT organization in the difficult position of being accountable without the necessary tools and controls to deliver what the business needs.
Snow is at the forefront of helping business manage this shift, beginning with understanding what cloud services are in use within the business, but going beyond, by pinpointing where those services are being used. This allows IT to deliver a higher service level to their business partners ensuring that businesses retain the agility provided by the cloud without exposing them to compliance and data privacy risks. Snow will continue to invest heavily in this rapidly evolving market as businesses of all sizes embrace the cloud within their IT architecture.
As Snow executes this next wave of growth the company is also evolving its leadership team. Effective today, Vishal Rao, President & COO, will take over all operational responsibility and control for all functions of the business. Rao joined the business in 2016 as a board member and took an operational role as President & COO earlier in 2018 to partner with Axel Kling, running the business, focusing on go-to-market functions. Previously he held executive leadership positions at both Splunk (NASDAQ: SPLK) and Cloudera (NYSE: CLDR) helping them scale through their respective IPOs. Kling will remain CEO and on the board of directors and will focus on the innovation and strategy that drove the company to its current marketing-leading position.
“I’m incredibly proud of hitting this milestone as well as the business we’ve built at Snow, and want to thank our employees, customers, and partners who’ve made this journey possible. Now being able to get Vishal fully onboard to build and develop all functions of Snow is very exciting.” said Kling. “We set out to help businesses maximize the return they get from their software investments and we believe today’s milestone shows that we’ve proven our ability to do that, now it’s time to take the next step and create even more value for our customers and partners.”
“I’m excited for our next phase of growth and sincerely humbled to be given the opportunity to partner with Axel and to lead a team with such impressive accomplishments, and at a critical juncture for the business,” said Rao. “The challenges presented by cloud services expand the value that Snow can deliver to our customers, going beyond cost savings to enabling businesses to scale and be more productive without exposing them to the potential security, financial and compliance risks inherent in the cloud.”
“We’re proud of the accomplishments of the Snow team to date, it’s been a pleasure to partner with Axel in getting the business to this milestone,” said Mike Risman, Managing Partner at Vitruvian Partners. “The journey ahead under Vishal’s operational leadership with Axel focusing on innovation and strategy promises to fulfill more of Snow’s potential and we look forward to supporting him.”
“We saw the potential of Snow when we joined the team in 2017, we’re even more excited now as we’ve seen the market opportunity grow with the rapid adoption of cloud services,” said George Kadifa, Managing Director at Sumeru Equity Partners. “We’re confident that under this new leadership structure the Snow team will be able to fully realize the opportunity in front of them.”
 Gartner, “Magic Quadrant for Software Asset Management Tools” by Roger Williams, April Adams, Matt Corsi, April 16, 2018.
2 Gartner, “Forecast: Public Cloud Services, Worldwide, 2016-2022, 2Q18 Update”, Fred Ng et al, July 31, 2018.
About Gartner Magic Quadrant:
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Gartner Peer Insights Customers’ Choice:
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Since its inception some 25 – 30 years ago (I feel old now), when Software Asset Management (‘SAM’) really consisted of manually collecting executables on a computer to today where automation is the way forward, SAM has gone through a lot of changes and recognition.
2018 saw the very first Gartner Magic Quadrant for SAM vendors. This recognition by Gartner indicates that SAM is getting maturing and seen as a crucial function for any business. A point of fact I have been advocating for years now.
SAM Maturity itself is evolving with on going discussions whether the Maturity model should consist of 4, 5 or even 6 maturity levels. Snow’s own Victoria Barber (@ITAM_Victoria ) is advocating for a 5 level maturity.
This year’s Microsoft Inspire conference presentations made me wonder whether calling it SAM is actually undervaluing the benefits of what a SAM program can bring to your business.
The information gathered as part of a SAM function is so much more than just compliance. The messaging by Patama Chantaruck (GM WW Software Asset Management & Compliance at Microsoft). Very much sees SAM sitting in the middle of large number of Business and IT functions.
Source. Microsoft Inspire, Enable Digital Disruption with Deep Data Insights, Patama Chantaruck
The current big topics are security and how SAM data, specifically clean discovery data is fundamental in reducing your risk profile. The main topic here is again clean SAM discovery data being leveraged to solve another IT need.
Source. Microsoft Inspire, Enable Digital Disruption with Deep Data Insights, Patama Chantaruck
The second topic called out is GDPR (everyone’s favourite buzzword). Of course it is high on everyone’s agenda due to recent legislation and potential business impact but again a large component of compliance is knowing what application and data you have and how it is used. This is where clean SAM discovery data comes in.
Source. Microsoft Inspire, Enable Digital Disruption with Deep Data Insights, Patama Chantaruck
It is great to see this growth, development and recognition of Software Asset Management. Something that we (SAM Old timers) have been striving for, for many a year.
Does that mean we have reached our goal? No not yet. There are still many more people and companies to convince of the value of SAM not forgetting the ever-evolving nature of IT and the way software is delivered to the consumers meaning there will be continuous change and adoption required. Some of the current discussions and research around how to deal with IoT, open source and Blockchain to name but a few.
We are delighted to share that we have been named a 2018 Gartner Peer Insights Customers’ Choice for Software Asset Management Tools. We’d like to thank our customers that have provided enthusiastic endorsement of our solutions, services and customer support.
This recognition follows on from Gartner's inaugural 2018 Magic Quadrant for Software Asset Management Tools earlier this year, where Snow Software was positioned in the leaders quadrant.
For additional information on Gartner’s Magic Quadrant for Software Asset Management Tools, read a complimentary copy of the full report here.
I posted this little blog some years ago but it’s still valid.
Balancing demands from management, staff, vendors, projects, IT and business changes, deciphering contracts and license agreements, internal and external audit demands, software requests, the need to stay compliant whilst ensuring that end users can still perform their job. just a few of the tasks a software asset manager does on a daily basis.
Keeping up with the ever-changing world of software licensing rules is a job in its own right. The introduction of virtualisation has led to an ever more complex licensing world that the end user (Software Asset Manager) has to understand and deliver. Take IBM as an example, there are currently in excess of 45 capacity licensing rules alone.()
The problem is not just that these license models are complex. There are also lots of them. Despite fundamentally measuring the same thing, Oracle’s are completely different to IBM’s . Each vendor deals with sub-capacity in its own way, not just in terms of counting rules but even in terms of which virtual systems can be costed on this basis.
Having to manage the misconception that the cloud is going to make life easier all time doesn’t help either.
The role of the Software Asset Manager is also getting more varied requiring skills that range from IT to procurement to HR, security, national and international law, ITIL specialist, contract management, training, Infra-structure design, cloud guru to name a few.
So next time you meet a Software Asset Manager, be nice to them, buy them a cup of coffee.
Snow Software Support for Microsoft Intelligent
Asset Manager to Help Customers Maximize the Value of Software Asset Management
The Microsoft Intelligent Asset Manager (IAM) allows Snow Software to
provide transparency in software consumption, move beyond license compliance and increase customer value.
Stockholm, Sweden. July 16, 2018. Snow Software (Snow), the global leader in Software Asset Management (SAM) and Cloud Spend Management solutions today announced it is collaborating with Microsoft to help customers maximize the value of Software Asset Management (SAM), moving beyond license compliance and toward increased customer value. Microsoft Intelligent Asset Manager (IAM) enables Snow Software’s partners and customers to more easily and transparently collect and securely share Inventory data and leverage Microsoft’s centralized service to establish a licensing position. This helps make time-consuming, expensive and disruptive reviews a thing of the past and enables more time and focus on helping customers manage their IT infrastructure and derive meaningful insight from this process.
IAM, coupled with Snow Software technology, will make it easier to understand a customer’s IT inventory, store that data in a secure and customer-controlled manner and enable the seamless creation of an Effective License Position (ELP) – a trusted baseline for both parties. Through a special program with Snow Software, Microsoft customers can use the resulting ELP via the Snow Software solution to manage their Microsoft license position on an ongoing basis. Doing so in a managed and transparent process using pre-agreed metrics will save customer resources, allow friction-free self-optimization, create more value driven relationships for Microsoft customers and empower informed strategic technology and cloud decisions.
“Snow Software understands the critical role inventory, normalization and visibility into software usage plays in maintaining a healthy software estate,” said Axel Kling, CEO. “We’re extremely proud to work with Microsoft to help our mutual partners create more value-driven relationships by improving the understanding of how Microsoft’s customers are using software and hardware.”
Patama Chantaruck, GM WW Software Asset Management & Compliance at Microsoft, says: “We believe SAM, when done right, is a strategic advantage for our customers. We stay committed to helping all organizations maximize value, minimize risk and achieve more with their IT investments. To enable this, we work with partners to simplify the way SAM engagements are conducted and ensure customers receive meaningful value from them. We are delighted with Snow Software’s support for Intelligent Asset Manager, and we look forward to bringing the powerful value of SAM to accelerate the digital transformation for our customers.”
Stockholm, Sweden. July 5, 2018. Snow Software (Snow), the global leader in Software Asset Management (SAM) and Cloud Spend Management solutions today announced the appointment of Vishal Rao to its executive leadership team as President & Chief Operating Officer (COO). In this capacity, Rao will focus on all ‘go to market’ strategy, and customer-engaging functions. He will also continue to serve on Snow’s Board of Directors.
Rao, who joined Snow’s Board over two years ago, has extensive operational expertise in building and scaling up field and sales operations at enterprise software companies, across a career that spans over twenty years. He spent a better part of the last decade at Splunk (NASDAQ: SPLK) and Cloudera (NYSE: CLDR), both of which have seen impressive growth and success, and realized material revenue milestones, including successful IPOs during his tenure. Over the past three and a half years, he was responsible for all customer-facing functions at Cloudera as SVP of Field Operations, prior to which he was at Splunk for five years, most recently responsible for worldwide Sales.
Announcing Rao’s appointment, Axel Kling, CEO Snow Software said, “Having worked with Vishal for the past two years, I’m delighted to have someone with Vishal’s industry experience and business acumen spearheading the go-to-market strategy and all of Snow’s customer-engaging functions. Vishal has a proven track record and is the ideal person to take on this new role.”
Rao commented, “Having been on the Board for the last two years, I’ve had a front seat view of the transformation Snow has undergone, and I was eager to take on operational responsibility with the acknowledged leader in SAM and Cloud Spend Management solutions. Snow is at a pivotal point in its journey as it broadens its offerings and continues its global expansion. Poised for even greater success, I’m looking forward to contributing to building the foundational layer for the next phase of Snow’s growth.”
About Snow Software
Whether it’s through lack of control, lack of understanding or lack of compliance, Snow (www.snowsoftware.com) believes that most organizations today end up paying too high a price for their software.
Snow Software is headquartered in Stockholm, Sweden, with offices across the globe. It is the largest dedicated developer of SAM solutions designed to ensure that the investment in enterprise software is money well spent – ensuring organizations have the appropriate licenses for the software they use – not too many, not too few.
With more local offices and regional support centers than any other SAM solutions provider, more than 4,500 organizations around the world rely on Snow Software's on-premise and cloud-based SAM solutions to manage software licensing across more than 11 million devices, from mobile to desktop, data center to the cloud.
For the latest information about Snow, please visit:
+46 70 822 1149
UK: Max Deeley
Hotwire PR on behalf of Snow Software
+44 207 608 2500
USA: Melissa Mahoney
V2 Comms on behalf of Snow Software
+1 617 426 2222
In June 2018, Snow announced End of Life for Snow License Manager 7 and Snow Inventory 3. Since then, some of our customers have been requesting more time to carry out the necessary upgrades. To accommodate these requests, Snow is extending the previously published End of Life (EoL) dates and End of Support (EoS) dates by an additional three months.
Software updates for these two products will now cease on December 31, 2018 and support will end on June 30, 2019.
We advise all our customers to upgrade Snow License Manager and Snow Inventory as soon as possible.
Please reach out to your local Snow Account Manager (if you don't know who that is, please contact Support) who can tell you more about the next steps, as well as the benefits of transitioning to the recent version of our Software Asset Management solution that includes features for Microsoft Office 365 subscription optimization, SaaS application discovery, and automated license re-harvesting.
What are the benefits of upgrading to Snow License Manager and Inventory?
The newer versions of our products are supported and updated regularly with new features, enhancements, and corrections. Not only do our most recent product releases include asset management features adapted for the modern, cloud-based organization, they also take advantage of developments in other parts of the technology space, such as the latest encryption techniques.
The newer versions of our products include capabilities for optimizing cloud spend, such as cloud application discovery and metering capabilities, providing insight into SaaS consumption, along with Microsoft Office 365 subscription optimization, and GDPR reporting.
What version of Snow License Manager and Snow Inventory am I running?
Snow License Manager: To check the version of Snow License Manager you're running, log into your Snow License Manager web page, click on your login username in the top right and select About. This page will show you the full Snow License Manager version including revisions.
Snow Inventory: To check the version of Snow Inventory you're running you will need to access the server where it's installed. From there run Add or Remove Programs/ Uninstall a program and find Snow Inventory in the list. If you don't see a column for version number right click on the top bar and add the Version column. Another way you are able to check your Inventory version if you do not have access to the server is by looking at the Inventory Agent in add or remove programs on your local machine. If the agent installed is 3.x it is Inventory 3 and if 5.x it is Inventory 5.
What version of the software is covered by the upgrade?
The most recent product versions (as of October 2, 2018) are Snow License Manager 8.3.4 and Snow Inventory 6.0.0, which include SaaS capabilities enabling users to, for example, match subscription purchases against assignments and usage, pinpointing where costs can be eliminated.
In this release, support is available for the following SaaS providers: Box, Cisco WebEx, DropBox, Google G Suite, Salesforce Sales Cloud, ZenDesk, as well as the comprehensive solution for Microsoft Office 365.
Does end of life apply to Inventory agents too?
Yes, support will also cease for 3.x Inventory agents.
In some cases, I use unsupported versions of Snow Inventory agents to inventory legacy hardware that isn't supported by newer agents. Can I still use 3.x agents to achieve this?
The short answer is yes. One of the benefits of upgrading to the latest versions of Snow License Manager and Snow Inventory is the capability to provide End of Life details for software installed on a network – a feature that is not included in earlier versions of our products. Our agents tend to support legacy operating systems as long as the vendor is continuing to support. While running unsupported versions of our agents is not ideal, the real risk is old hardware running operating systems that are not supported by their vendors, an insight that the new version of Snow License Manager together with Inventory can highlight.
Can I carry out an upgrade without support from Snow?
Snow recommends you first contact Snow to ensure that the upgrade is performed according to best practices. We advise you to implement a project plan that includes a system readiness check, communication with users, planning for downtime, and timelines – all of which Snow can provide guidance and support for.
Please be aware that any faults, issues or technical problems occurring as a result of any customer performing the migration and upgrade will not be covered by Snow’s standard support and maintenance agreement. Potential charges may therefore arise from any time incurred to assist/ resolve any issues and will incur a charge based on a T/M day rate in accordance with our standard support terms and conditions on our website (http://www.snowsoftware.com/int/cst).
Is there any documentation to help?
An upgrade wizard was made available in the Snow Inventory 5.4.0 release and full documentation of the steps of the upgrade path are available in the User Guide: Migration from Inventory 3 to Inventory 5
How long does it take to carry out an upgrade?
The technical part of the upgrade can take up to five working days, depending on the size of your environment. The upgrade project, which includes communication with users, training in the new user interface, and learning about new features and how to use them, however might take a couple of months to complete – depending on the size of your organization and the number of Snow users.