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The new look to Snow Support - as we continuously work to improve our customer experience, we are launching a new design along with new functionality to our Support Portal.


Last April we welcomed our customers to a Better, Faster, Personalized: New Face of Support. Our goal, to help customers to find fixes to issues and get responses to questions quickly and easily. To achieve this we built one place to access knowledge content and manage cases with Support. Through this we saw customer use of knowledge quadruple when compared with 2017. With an average article rating of 4.5/5.0 and 85% of articles marked as helpful by you our customers. Allowing you to get the answers you needed in an instant. 1300 customers are using the portal each month and almost 50% of support cases are created through the portal.


Now we come with a new design and further functionality for our Customer Support Portal.

Time to level up

We've been working closely with our UX team at Snow to deliver a clean and clear design. mansooreh.shahtalab3, Digital Designer, says:

It's all about the user experience, we removed the unnecessary information to make it easier to find what you're looking for at the first time of looking.

Highlights of improvements

Community search

With our drive to deliver more applicable knowledge on your issues we have added the Community as a search source through the home page search bar. You now have one place to search against the cases in your organization, Snow's diverse documentation and release notes, Support's KCS® articles, and the knowledge and strength of our Community.

Adding the Community allows you to see the benefits of having over 2000 registered customers using the products just like you are, asking and answering issues along with open interaction with Snow employees.

Larger, more relevant knowledge base

We believe the most important knowledge is the knowledge that is relevant now which is why over half of our content has been updated, refined and added to in the last six months, pushing the number of knowledge articles closer to 1000. In Support we continue with our KCS methodology to address the issues when we first find them and endeavour to solve and publish the solution as quickly as possible.

Knowledge feedback

We want to hear more about how relevant the knowledge is to you. At the bottom of each article you can add a comment, rate an article or mark it as helpful/unhelpful. Tom.Boyle, Knowledge Lead, says:

Your feedback is crucial to ensure that we provide the information and support you need. Your comments, ratings, and ideas help us to do that.

Access to cases and knowledge

There are users out there without full access to the portal. This restricts your ability to view knowledge and work on cases with the rest of your colleagues. With the new release you have the ability to control who belongs to your company's Account and what they can see.

Take a tour

Try out a tour to see what else is new by selecting Tours on any page with a black dot.


Changes to the portal come from your feedback, please continue to use the Feedback button on the homepage to let us know what we can do to improve your experience.

With the release of the Snow O365 connector, the DIS team saw a more insightful way to manage Microsoft subscriptions. With gradual adoption of this product over time, the initial reporting of Subscription String ID’s, was slow. Due to this slow reporting, maintaining new, incoming Subscriptions was a relatively smooth, and fast process.


With more and more customers adopting this technology, the DIS team are seeing a steady increase in the Subscription String ID’s being reported to us globally, and have dedicated Analysts checking, analysing, and mapping these String ID’s to Subscription plans on a daily basis, to ensure the Subscription Plans are present in your environments as fast as possible.


One thing to note, is that there may be a day or two between the reporting of Subscription String ID’s to the global database and showing as a mapped subscription plan in your environments. This is due to synchronisation times of the DUJ and scheduled SRS sync times running once per day. In most cases, the subscription plan should be visible the next working day after being reported.


We do experience some challenges with mapping these String ID’s to a Subscription Plan, as the String ID itself is not always clear as to which plan it relates to, and which Microsoft applications are covered within these Subscription Plans.

The most accurate source for these String ID’s is listed on Microsoft’s website:


The majority of Subscriptions are mapped according to this data, including Subscription Plan naming conventions, and the Service Plans included in each Subscription. However, it is not always clear which String ID relates to a Subscription Plan.


For example:

The following String ID – STANDARDPACK is the ID for OFFICE 365 ENTERPRISE E1


String IDs


There is no clear correlation to the ID and the Subscription which makes it difficult (without the documentation) to make sure we are accurately mapping the right Subscription


These unclear String ID’s may lead to some reported ID’s not being mapped to a Subscription plan. We also go through these unmapped ID’s on a regular basis to see if any new data is published from the vendor or alternative 3rd party sources, so that we may add these Plans, but it is not always possible.


If you have a Subscription which is not mapped, please see the following KB article on how to submit these Service-Now requests here:

On 2018-Sep-24, Microsoft began their 2019 release schedule. The DIS team received “preview” data for the Microsoft Office products and these "editions" were added to the global database ahead of the release, to ensure all customer upgrades to the latest version of Microsoft’s products, transition as seamlessly as possible.


Some major challenges the DIS team faced with Microsoft’s major version releases, is that, in many cases, we do not know how the data will be reported before we receive the data to the global database. We may be able to predict how the data will be reported, based on patterns in the previous data we have collected, but it’s not always guaranteed to stay the same between releases. There may be different naming standards, version standards or other differences.


Some may be aware, that there are applications included in the 2019 release, that have a “Preview” edition available for selected Microsoft customers. Previously, in the 2013 release, this edition was available in the data reported to us, which allowed us to differentiate this edition from the actual full release of the Microsoft products, whereas in the 2016 and 2019 release, this piece of the information puzzle was excluded, making it difficult to not only differentiate the editions, but correctly target the version.


In the past, version data has been presented in the following ways:

2010           =                    Version 14.x
2013           =                    Version 15.x
2016           =                    Version 16.x


Following this trend, we were expecting to see 2019 applications to have a version of 17.x, This was not the case. We did not see any global data reported with this version, only reported as 16.x. We researched into this a lot further and saw that the 2019 release was not a “Major” release of the Microsoft Office products, but rather a “Minor” build update, which meant that the Major versions used for rule detection was no longer suitable.


With dedicated resources and some powerful Snow minds on the task, we got to work in developing a much better way of detecting individual instances of whether Office 2016 / 2019 / O365 applications are installed on devices. This allows for a much more accurate reporting of how Microsoft Office applications have been purchased, and which method is used for deployment. So now whether you have an O365 subscription, or a perpetual 2019 license, SLM will be able to give you more detailed insights into your estate. And for Visio and Project users, we haven’t forgotten you! You will also be able to see your Visio Professional or Project Professional applications to be viewed through an O365 deployment or regular 2019 Perpetual purchases.


For Snow customers looking for a deeper technical description of how to maximise your license management of Microsoft Office products, please visit the Snow Software Knowledge Base: 
KB0020083FAQ: Microsoft Office 365 / 2019 / 2016

Snow’s product catalogue for Microsoft (Applications and Bundles) currently stands at 5000+ applications. While this is a large number, quantity is not our focus as a DIS team. Our main focus for the DIS global database, will always be quality. Quality involves ensuring the Application Family structure allows Upgrades/Downgrades, that the correct life-cycle dates are set, the right UNSPSC/Snow Types have been assigned for reporting, the bundles are configured with the correct components, that we assign the relevant 3rd Party Connector data to these applications, and many more attributes.


For an updated list of all Microsoft 2019 applications officially released, please visit the website below:

Release information

Product:                Snow Inventory Server
New version:         6.0.1
Release date:        Oct 17th, 2018
Distribution:          SUS package

Current status:     Released


Enhancements in Snow Inventory Server 6.0.0

  • The level of detail of the CPU name has been improved by using the field ProcessorNameString intead of Name from the Windows agent. This will improve the core-factor mappings in Snow License Manager.

  • Additional details from SIM connectors regarding virtual machines and datacenters are now stored in the Inventory database.

Corrections in Snow Inventory Server 6.0.0

  • Snow Inventory Server now considers all characters of the inventoried software information when generating a unique identifier (softwarehash), instead of only using the first 100 characters.
  • Merging information about swidtags and cloud metering no longer causes the inventory file to be ignored with the error message “Cannot insert the value NULL into column 'HashValue'”.
  • Windows machines that are not servers or VDIs no longer generate TS-metering.

Known limitations in Snow Inventory Server 6.0.0

  • Disk-space information about the APFS file system (introduced in macOS High Sierra) and gathered by the Snow Inventory agent for macOS versions 6.0.0 and higher, is not yet fully supported by Snow Inventory Server. Full support will be provided in an upcoming release of Snow Inventory Server.

Release information

Product:                Snow Inventory Agent for macOS
New version:         6.0.1
Release date:        October 15, 2018
Distribution:          SUS and MSI Package
Current status:     Released



The following enhancements have been implemented in Snow Inventory Agent for macOS version 6.0.1:

  • A new agent configuration setting has been added, timeout. This setting defines the timeout value, in seconds, for requests to the server endpoint. The default value is 15 seconds.


The following corrections have been implemented in Snow Inventory Agent for macOS version 6.0.1:

  • Corrected a bug that caused the agent to not be able to create inventory files, if the script-output folder is missing.

Known Limitations

  • This version is compatible with Inventory Server 6.0.0 and later.
  • Version 10.7 and earlier versions of OSX are not supported.


Snow Appoints Chief Revenue Officer

Ken Schock to focus on all global revenue functions


Austin, Texas. October 4, 2018. Snow Software (Snow), the global leader in Software Asset Management and Cloud Spend Management solutions today announced the appointment of Ken Schock to its executive leadership team as Chief Revenue Officer. In this capacity, Schock will focus on all revenue functions, including Sales, Presales, Partners, Sales Operations & Enablement, and Renewals.  


Schock brings to Snow a thirty-year career that spans senior sales and sales leadership positions at industry-leading firms like HP, BMC, and VMware. Most recently, he was Vice President of Sales for North America Strategic and Public Sector at Cloudera, and prior to that was a senior sales leader at Splunk. During his tenure the businesses achieved and exceeded significant revenue milestones. In both roles he led teams that built and managed relationships with multinational customers.


Announcing Schock’s appointment, Vishal Rao, President & COO, Snow Software said, “I’m thrilled to have Ken join the Snow team. His experience and passion for building high performing and customer-oriented sales teams will be key ingredients to help us win the enterprise and lead in cloud.”


Schock commented, “It’s an incredible opportunity to join a company that has tremendous momentum, with proven market-leading products and a passionate partner and customer community. I’m looking forward to contributing to the team as we take the business through the next phase of growth.”


It’s been just over three months since we launched the Snow Ideas board and it’s time to update you with some progress. First, I’d like to thank all of you for giving your time to either suggest an idea or vote on an idea that you’d like to see developed.


As of today, we have had 289 contributed ideas and we have looked at every one and have now changed status on quite a number. One common theme that we have seen is that many of you are have submitted suggestions particularly around Snow’s reporting – enhancing existing reports, adding new reports and looking at introducing a new more dynamic reporting capability. As a result, reporting shall be an area that we will bring in as a focus over the coming months.  


Having changed the status on several ideas, I’d like to explain each of the different levels:


QUALIFIED – Ideas such as: 'Sharing Snowboards' and others that are related to introducing more community driven values are just a few of the dozen suggestions that are in line with our product strategy. We are looking to add these to the Snow Roadmap’s future features and functionality.


UNDER REVIEW – We are currently determining ideas like ‘Application minor version numbers displayed in SLM’, ‘Active vs Inactive License’ and ‘Report criteria should contain all columns that can be displayed in a SLM report’ and look at how they might be added into future product. We’ll be reaching out to Snow Globe members to further research and gauge the applicability of these suggestions into Snow products.


IN DEVELOPMENT – Great minds think alike! Of the half dozen or so ideas that were suggested, you’ll be pleased to learn that we are committed to introduce these features to future product. Examples include: ‘Identify software vulnerabilities’, Reporting applications with GDPR risk and type of risks’ and ‘Exclude from compliance’.


IMPLEMENTED – this is what it says on the tin. Functionality such as Connnectors for ServiceNow, TopDesk and RemedyForce has already been developed and brought to market.

So please do keep on adding your ideas and actively promote them amongst your peers. Unfortunately, not every idea will be adopted, but the more your peers vote for your ideas, the more likely it is that we’ll take notice and consider them for inclusion in our future roadmap.


Downstream, the Ideas Board will be updated to show ideas that are currently top priority and being worked by the engineering teams at Snow.


I’ll be updating you with more progress next month. Watch this space…





Fueled by customer success across thousands of businesses and analyst recognition, Snow plots the path to helping businesses tackle the challenges of Digital Transformation in the Cloud


Stockholm, Sweden, September 20, 2018: Snow Software (Snow), the global leader in Software Asset Management (SAM) and Cloud Spend Management solutions, today announced that it had crossed $100 million in global revenue.  This growth has been driven by thousands of the world’s leading brands tapping Snow to better manage and optimize their software and cloud investments, and deliver the maximum business impact. We believe this momentum has been recognized through both customer and industry analyst recognition. Snow was recently recognized by customers by being named a 2018 Gartner Peer Insights Customers’ Choice for Software Asset Management Tools and was also positioned by analysts as a Leader in Gartner’s inaugural Magic Quadrant for Software Asset Management Tools.


Total spend in public cloud services end-user spending, including Software as a Service (SaaS) and Infrastructure as a Service (IaaS), is forecasted to grow at 17% per year through 2022, according to Gartner’s Forecast: Public Cloud Services, Worldwide, 2016-2022, 2Q18 Update.  Unlike on-premise software, most purchasing and use decisions for cloud are made within business teams, while IT retains accountability for risk and governance as well as overall spend for the business.  This puts the IT organization in the difficult position of being accountable without the necessary tools and controls to deliver what the business needs.


Snow is at the forefront of helping business manage this shift, beginning with understanding what cloud services are in use within the business, but going beyond, by pinpointing where those services are being used.  This allows IT to deliver a higher service level to their business partners ensuring that businesses retain the agility provided by the cloud without exposing them to compliance and data privacy risks.   Snow will continue to invest heavily in this rapidly evolving market as businesses of all sizes embrace the cloud within their IT architecture.  


As Snow executes this next wave of growth the company is also evolving its leadership team.  Effective today, Vishal Rao, President & COO, will take over all operational responsibility and control for all functions of the business. Rao joined the business in 2016 as a board member and took an operational role as President & COO earlier in 2018 to partner with Axel Kling, running the business, focusing on go-to-market functions. Previously he held executive leadership positions at both Splunk (NASDAQ: SPLK) and Cloudera (NYSE: CLDR) helping them scale through their respective IPOs.  Kling will remain CEO and on the board of directors and will focus on the innovation and strategy that drove the company to its current marketing-leading position.


“I’m incredibly proud of hitting this milestone as well as the business we’ve built at Snow, and want to thank our employees, customers, and partners who’ve made this journey possible.  Now being able to get Vishal fully onboard to build and develop all functions of Snow is very exciting.” said Kling. “We set out to help businesses maximize the return they get from their software investments and we believe today’s milestone shows that we’ve proven our ability to do that, now it’s time to take the next step and create even more value for our customers and partners.”


“I’m excited for our next phase of growth and sincerely humbled to be given the opportunity to partner with Axel and to lead a team with such impressive accomplishments, and at a critical juncture for the business,” said Rao. “The challenges presented by cloud services expand the value that Snow can deliver to our customers, going beyond cost savings to enabling businesses to scale and be more productive without exposing them to the potential security, financial and compliance risks inherent in the cloud.”


“We’re proud of the accomplishments of the Snow team to date, it’s been a pleasure to partner with Axel in getting the business to this milestone,” said Mike Risman, Managing Partner at Vitruvian Partners. “The journey ahead under Vishal’s operational leadership with Axel focusing on innovation and strategy promises to fulfill more of Snow’s potential and we look forward to supporting him.”


“We saw the potential of Snow when we joined the team in 2017, we’re even more excited now as we’ve seen the market opportunity grow with the rapid adoption of cloud services,” said George Kadifa, Managing Director at Sumeru Equity Partners. “We’re confident that under this new leadership structure the Snow team will be able to fully realize the opportunity in front of them.”


[1] Gartner, “Magic Quadrant for Software Asset Management Tools” by Roger Williams, April Adams, Matt Corsi, April 16, 2018.

2 Gartner, “Forecast: Public Cloud Services, Worldwide, 2016-2022, 2Q18 Update”, Fred Ng et al, July 31, 2018.


About Gartner Magic Quadrant:

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Gartner Peer Insights Customers’ Choice:

Gartner Peer Insights Customers’ Choice constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Gartner or its affiliates.

Snow’s latest release of Snow Optimizer for SAP Software delivers the only 3rd party solution that enables clients to predict Indirect/ Digital Access license fees and avoid cost surprises

Stockholm, Sweden, September 5, 2018: Snow Software (Snow), the global leader in Software Asset Management (SAM) and Cloud Spend Management solutions, today unveiled enhancements to its Snow Optimizer for SAP® Software solution in response to SAP’s recent licensing model changes. In April, SAP introduced a new pricing model for “Digital Access” licensing shifting from user-based licensing to licensing based on the number of “digital documents” created by the system.

Snow’s SAP Development Team has built logic into Snow Optimizer for SAP Software adding more value and automation than SAP’s own Indirect Access measurement tool that was launched earlier this summer to its customers.

Snow’s new Digital Access Estimator for SAP® provides a simplified, automated method for calculating costs under the Digital Access license model.  An SAP-certified application, Snow Optimizer for SAP Software is the first-to-market solution providing SAP customers with the visibility and insight to make educated decisions on when and how to adopt the new licensing options, while avoiding unnecessary costs and liabilities. 

“SAP is often one of the largest software budget items for an organization, and while the notion of ‘results-oriented’ licensing is good, customers need a fair and transparent way to view document creation and understand how much the new pay-for-value model will cost,” said Peter Björkman, CTO at Snow Software. “Snow Optimizer for SAP Software is the only solution available to give customers the control and visibility they need to choose the license model that make the most sense for their organization and avoids unnecessary costs or compliance issues.”

Digital Access Estimator for SAP is available for customers today. For more information, please visit



Posted by jelle.wijndelts2 Employee Aug 23, 2018

Since its inception some 25 – 30  years ago (I feel old now), when Software Asset Management (‘SAM’) really consisted of manually collecting executables on a computer to today where automation is the way forward, SAM has gone through a lot of changes and recognition.


2018 saw the very first Gartner Magic Quadrant for SAM vendors. This recognition by Gartner indicates that SAM is getting maturing and seen as a crucial function for any business. A point of fact I have been advocating for years now.


SAM Maturity itself is evolving with on going discussions whether the Maturity model should consist of 4, 5 or even 6 maturity levels. Snow’s own Victoria Barber (@ITAM_Victoria ) is advocating for a 5 level maturity.


This year’s Microsoft Inspire conference presentations made me wonder whether calling it SAM is actually undervaluing the benefits of what a SAM program can bring to your business.


The information gathered as part of a SAM function is so much more than just compliance. The messaging by Patama Chantaruck (GM WW Software Asset Management & Compliance at Microsoft). Very much sees SAM sitting in the middle of large number of Business and IT functions.


Source. Microsoft Inspire, Enable Digital Disruption with Deep Data Insights,  Patama Chantaruck 



The current big topics are security and how SAM data, specifically clean discovery data is fundamental in reducing your risk profile. The main topic here is again clean SAM discovery data being leveraged to solve another IT need.

Source. Microsoft Inspire, Enable Digital Disruption with Deep Data Insights,  Patama Chantaruck 


The second topic called out is GDPR (everyone’s favourite buzzword). Of course it is high on everyone’s agenda due to recent legislation and potential business impact but again a large component of compliance is knowing what application and data you have and how it is used. This is where clean SAM discovery data comes in.


Source. Microsoft Inspire, Enable Digital Disruption with Deep Data Insights,  Patama Chantaruck 


It is great to see this growth, development and recognition of Software Asset Management. Something that we (SAM Old timers) have been striving for, for many a year.


Does that mean we have reached our goal? No not yet. There are still many more people and companies to convince of the value of SAM not forgetting the ever-evolving nature of IT and the way software is delivered to the consumers meaning there will be continuous change and adoption required. Some of the current discussions and research around how to deal with IoT, open source and Blockchain to name but a few.

Understand your SAP licensing system and be prepared for the shift to authorization based licensing

In recent user group meetings, SAP announced it is planning to alter its user licensing policy to one based on what a user is authorized to do as opposed to the current model based on actual usage. Joachim Paulini looks at the repercussions of this change.

We are delighted to share that we have been named a 2018 Gartner Peer Insights Customers’ Choice for Software Asset Management Tools. We’d like to thank our customers that have provided enthusiastic endorsement of our solutions, services and customer support.


This recognition follows on from Gartner's inaugural 2018 Magic Quadrant for Software Asset Management Tools[1] earlier this year, where Snow Software was positioned in the leaders quadrant.


For additional information on Gartner’s Magic Quadrant for Software Asset Management Tools, read a complimentary copy of the full report here.



I posted this little blog some years ago but it’s still valid.


Balancing demands from management, staff, vendors, projects, IT and business changes, deciphering contracts and license agreements, internal and external audit demands, software requests, the need to stay compliant whilst ensuring that end users can still perform their job. just a few of the tasks a software asset manager does on a daily basis.

Keeping up with the ever-changing world of software licensing rules is a job in its own right. The introduction of virtualisation has led to an ever more complex licensing world that the end user (Software Asset Manager) has to understand and deliver. Take IBM as an example, there are currently in excess of 45 capacity licensing rules alone.(processor value unit counting rules,)

The problem is not just that these license models are complex. There are also lots of them. Despite fundamentally measuring the same thing, Oracle’s Processor Core Factors are completely different to IBM’s Processor Value Units. Each vendor deals with sub-capacity in its own way, not just in terms of counting rules but even in terms of which virtual systems can be costed on this basis.

Having to manage the misconception that the cloud is going to make life easier all time doesn’t help either.

The role of the Software Asset Manager is also getting more varied requiring skills that range from IT to procurement to HR, security, national and international law, ITIL specialist, contract management, training, Infra-structure design, cloud guru to name a few.

So next time you meet a Software Asset Manager, be nice to them, buy them a cup of coffee.

Snow Software Support for Microsoft Intelligent
Asset Manager to Help Customers Maximize the Value of Software Asset Management

The Microsoft Intelligent Asset Manager (IAM) allows Snow Software to
provide transparency in software consumption,
move beyond license compliance and increase customer value.


Stockholm, Sweden. July 16, 2018. Snow Software (Snow), the global leader in Software Asset Management (SAM) and Cloud Spend Management solutions today announced it is collaborating with Microsoft to help customers maximize the value of Software Asset Management (SAM), moving beyond license compliance and toward increased customer value. Microsoft Intelligent Asset Manager (IAM) enables Snow Software’s partners and customers to more easily and transparently collect and securely share Inventory data and leverage Microsoft’s centralized service to establish a licensing position. This helps make time-consuming, expensive and disruptive reviews a thing of the past and enables more time and focus on helping customers manage their IT infrastructure and derive meaningful insight from this process.


IAM, coupled with Snow Software technology, will make it easier to understand a customer’s IT inventory, store that data in a secure and customer-controlled manner and enable the seamless creation of an Effective License Position (ELP) – a trusted baseline for both parties. Through a special program with Snow Software, Microsoft customers can use the resulting ELP via the Snow Software solution to manage their Microsoft license position on an ongoing basis. Doing so in a managed and transparent process using pre-agreed metrics will save customer resources, allow friction-free self-optimization, create more value driven relationships for Microsoft customers and empower informed strategic technology and cloud decisions.

 “Snow Software understands the critical role inventory, normalization and visibility into software usage plays in maintaining a healthy software estate,” said Axel Kling, CEO. “We’re extremely proud to work with Microsoft to help our mutual partners create more value-driven relationships by improving the understanding of how Microsoft’s customers are using software and hardware.”


Patama Chantaruck, GM WW Software Asset Management & Compliance at Microsoft, says:  “We believe SAM, when done right, is a strategic advantage for our customers. We stay committed to helping all organizations maximize value, minimize risk and achieve more with their IT investments. To enable this, we work with partners to simplify the way SAM engagements are conducted and ensure customers receive meaningful value from them. We are delighted with Snow Software’s support for Intelligent Asset Manager, and we look forward to bringing the powerful value of SAM to accelerate the digital transformation for our customers.”



Stockholm, Sweden. July 5, 2018. Snow Software (Snow), the global leader in Software Asset Management (SAM) and Cloud Spend Management solutions today announced the appointment of Vishal Rao to its executive leadership team as President & Chief Operating Officer (COO). In this capacity, Rao will focus on all ‘go to market’ strategy, and customer-engaging functions. He will also continue to serve on Snow’s Board of Directors.


Rao, who joined Snow’s Board over two years ago, has extensive operational expertise in building and scaling up field and sales operations at enterprise software companies, across a career that spans over twenty years. He spent a better part of the last decade at Splunk (NASDAQ: SPLK) and Cloudera (NYSE: CLDR), both of which have seen impressive growth and success, and realized material revenue milestones, including successful IPOs during his tenure. Over the past three and a half years, he was responsible for all customer-facing functions at Cloudera as SVP of Field Operations, prior to which he was at Splunk for five years, most recently responsible for worldwide Sales.


Announcing Rao’s appointment, Axel Kling, CEO Snow Software said, “Having worked with Vishal for the past two years, I’m delighted to have someone with Vishal’s industry experience and business acumen spearheading the go-to-market strategy and all of Snow’s customer-engaging functions. Vishal has a proven track record and is the ideal person to take on this new role.”


Rao commented, “Having been on the Board for the last two years, I’ve had a front seat view of the transformation Snow has undergone, and I was eager to take on operational responsibility with the acknowledged leader in SAM and Cloud Spend Management solutions. Snow is at a pivotal point in its journey as it broadens its offerings and continues its global expansion. Poised for even greater success, I’m looking forward to contributing to building the foundational layer for the next phase of Snow’s growth.”



About Snow Software

Whether it’s through lack of control, lack of understanding or lack of compliance, Snow ( believes that most organizations today end up paying too high a price for their software.

Snow Software is headquartered in Stockholm, Sweden, with offices across the globe. It is the largest dedicated developer of SAM solutions designed to ensure that the investment in enterprise software is money well spent – ensuring organizations have the appropriate licenses for the software they use – not too many, not too few.

With more local offices and regional support centers than any other SAM solutions provider, more than 4,500 organizations around the world rely on Snow Software's on-premise and cloud-based SAM solutions to manage software licensing across more than 11 million devices, from mobile to desktop, data center to the cloud.


For the latest information about Snow, please visit:


Twitter: @snowsoftware


PR Contact:

Su Kent

Snow Software

+46 70 822 1149


UK: Max Deeley

Hotwire PR on behalf of Snow Software

+44 207 608 2500


USA: Melissa Mahoney

V2 Comms on behalf of Snow Software

+1 617 426 2222