Snow Software Launches Advocacy Program ‘Snow Heroes’

Blog Post created by su.kent Employee on Nov 1, 2017

Recognizing leadership, innovation and best practice of Snow’s SAM community


Stockholm, Sweden – November 1, 2017 – Snow Software, the global leader in Software Asset Management (SAM) and Cloud Spend Management solutions, today announced the launch of its Snow Advocacy Program, ‘Snow Heroes’. Snow Heroes encourages SAM practitioners and enthusiasts to build their reputation as experts, engage directly with the Snow team and network with other like-minded professionals.


Community members can earn points for participating in discussions, sharing knowledge and best practice. They earn points for contributing content, such as blogs, to the community as well as for offline activities such as participating in a case study or as a speaker at an event. As they progress through the different tiers of engagement, from Snow Hero to Snow Pro and Snow Guru, community members will earn access to Snow’s Beta Program and have the right to participate in Snow Interest Groups as well as become eligible for exclusive offers to events.


A final tier, Snow Legend, is by invitation only. A number of Snow’s customers will be given Snow Legend status based on various measures of their contribution and excellence. For example, they may have won an industry award; been consistently active on Snow Globe forums; or contributed to industry social networks and blogs. Snow Legends are ambassadors for Snow and are uniquely invited to contribute to product development and strategy.


Axel Kling, CEO, Snow Software said, “Engagement is essential for the success of our Community. In just six months we have seen Snow Globe grow to 2000 strong and the launch of Snow Heroes is a natural progression for our community members to be able to deepen their engagement with their peers and Snow.” Snow Heroes have one thing in common, they are passionate about and rely on Snow Software and want to share their experience by demonstrating how their use of Snow technology makes a real difference in cost containment, license optimization and compliance maintenance.


Gert-Jan Kosterman, Software Asset Manager at DLL Group, says, “The Snow Advocacy Program is a great way to connect to my SAM peers, where we can learn from each other and share ideas on what could improve the Snow solution even more. And, by deepening my relationship with Snow, I’ll also be able to get benefits such as joining beta-programs, access to product management and R&D teams and the opportunity to participate in exclusive industry events.”


Kling concludes: “A successful, active customer community is built on a foundation of customer centricity, which is at the heart of Snow. We welcome our customers to challenge themselves and others to find new and innovative ways of working with Snow, as well as give feedback and ideas to help build and improve Snow’s leading platform.”