Blog Post created by Dennis.Smith Employee on Jul 5, 2018

Stockholm, Sweden. July 5, 2018. Snow Software (Snow), the global leader in Software Asset Management (SAM) and Cloud Spend Management solutions today announced the appointment of Vishal Rao to its executive leadership team as President & Chief Operating Officer (COO). In this capacity, Rao will focus on all ‘go to market’ strategy, and customer-engaging functions. He will also continue to serve on Snow’s Board of Directors.


Rao, who joined Snow’s Board over two years ago, has extensive operational expertise in building and scaling up field and sales operations at enterprise software companies, across a career that spans over twenty years. He spent a better part of the last decade at Splunk (NASDAQ: SPLK) and Cloudera (NYSE: CLDR), both of which have seen impressive growth and success, and realized material revenue milestones, including successful IPOs during his tenure. Over the past three and a half years, he was responsible for all customer-facing functions at Cloudera as SVP of Field Operations, prior to which he was at Splunk for five years, most recently responsible for worldwide Sales.


Announcing Rao’s appointment, Axel Kling, CEO Snow Software said, “Having worked with Vishal for the past two years, I’m delighted to have someone with Vishal’s industry experience and business acumen spearheading the go-to-market strategy and all of Snow’s customer-engaging functions. Vishal has a proven track record and is the ideal person to take on this new role.”


Rao commented, “Having been on the Board for the last two years, I’ve had a front seat view of the transformation Snow has undergone, and I was eager to take on operational responsibility with the acknowledged leader in SAM and Cloud Spend Management solutions. Snow is at a pivotal point in its journey as it broadens its offerings and continues its global expansion. Poised for even greater success, I’m looking forward to contributing to building the foundational layer for the next phase of Snow’s growth.”



About Snow Software

Whether it’s through lack of control, lack of understanding or lack of compliance, Snow ( believes that most organizations today end up paying too high a price for their software.

Snow Software is headquartered in Stockholm, Sweden, with offices across the globe. It is the largest dedicated developer of SAM solutions designed to ensure that the investment in enterprise software is money well spent – ensuring organizations have the appropriate licenses for the software they use – not too many, not too few.

With more local offices and regional support centers than any other SAM solutions provider, more than 4,500 organizations around the world rely on Snow Software's on-premise and cloud-based SAM solutions to manage software licensing across more than 11 million devices, from mobile to desktop, data center to the cloud.


For the latest information about Snow, please visit:


Twitter: @snowsoftware


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Snow Software

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