jelle.wijndelts2

SAM IS GROWING UP

Blog Post created by jelle.wijndelts2 Employee on Aug 23, 2018

Since its inception some 25 – 30  years ago (I feel old now), when Software Asset Management (‘SAM’) really consisted of manually collecting executables on a computer to today where automation is the way forward, SAM has gone through a lot of changes and recognition.

 

2018 saw the very first Gartner Magic Quadrant for SAM vendors. This recognition by Gartner indicates that SAM is getting maturing and seen as a crucial function for any business. A point of fact I have been advocating for years now.

 

SAM Maturity itself is evolving with on going discussions whether the Maturity model should consist of 4, 5 or even 6 maturity levels. Snow’s own Victoria Barber (@ITAM_Victoria ) is advocating for a 5 level maturity.

 

This year’s Microsoft Inspire conference presentations made me wonder whether calling it SAM is actually undervaluing the benefits of what a SAM program can bring to your business.

 

The information gathered as part of a SAM function is so much more than just compliance. The messaging by Patama Chantaruck (GM WW Software Asset Management & Compliance at Microsoft). Very much sees SAM sitting in the middle of large number of Business and IT functions.

 

Source. Microsoft Inspire, Enable Digital Disruption with Deep Data Insights,  Patama Chantaruck 

 

 

The current big topics are security and how SAM data, specifically clean discovery data is fundamental in reducing your risk profile. The main topic here is again clean SAM discovery data being leveraged to solve another IT need.

Source. Microsoft Inspire, Enable Digital Disruption with Deep Data Insights,  Patama Chantaruck 

 

The second topic called out is GDPR (everyone’s favourite buzzword). Of course it is high on everyone’s agenda due to recent legislation and potential business impact but again a large component of compliance is knowing what application and data you have and how it is used. This is where clean SAM discovery data comes in.

 

Source. Microsoft Inspire, Enable Digital Disruption with Deep Data Insights,  Patama Chantaruck 

 

It is great to see this growth, development and recognition of Software Asset Management. Something that we (SAM Old timers) have been striving for, for many a year.

 

Does that mean we have reached our goal? No not yet. There are still many more people and companies to convince of the value of SAM not forgetting the ever-evolving nature of IT and the way software is delivered to the consumers meaning there will be continuous change and adoption required. Some of the current discussions and research around how to deal with IoT, open source and Blockchain to name but a few.

Outcomes